Calves of about 7 to 8 months with excellent pedigrees carefully selected from all over the country, starting with Hyogo Prefecture. They are then fattened and treated with the utmost care for about 3 years. As is widely known, they are fed beer to stimulate their appetites and massaged to encourage blood flow, thereby distributing fat evenly. The strictly managed Matsusaka Cattle Individual Identification and Management System ensures consumer comfort and safety by providing information about the handling and shipping of products.The Matsusaka Cattle Competition is held every year at the end of November. In the competition held in 2002, the first prize cow set the record for highest value in history at 50 million yen. Matsusaka beef features a tender and finely marbled texture that can be easily cut, even by chopsticks, and its taste is highly praised around the world as a work of art in meat.
Matsusaka Cotton was sold and popularized by the Matsusaka Merchants who launched their ventures in Edo, where its beautiful indigo blue and tasteful striped pattern captivated locals.Nowadays in Matsusaka, you can try on a Matsusaka Cotton kimono and walk around town, or use a loom to weave Matsusaka Cotton, unique throughout the world, yourself.
Mie ranks third among prefectures in both land area used for tea cultivation and quantity of tea produced, and the City of Matsusaka is proud home to a variety known as Fukamushi Sencha. The blessings of a mild climate, rich soil, and the mornings mists of the Kushida River produce a wonderfully fragrant tea. In Matsusaka, you can enjoy this delicious tea while being instructed on the correct drinking method.